Resources
How to read a consent rate, compare two CMPs, audit a banner or prepare a migration: articles written for agencies and marketing teams who look after several sites. Every figure is sourced and dated, and every metric links to its definition in the glossary.
Articles
- Switching CMP? How to measure the impact before and after
Switching CMP without losing consent: a before/after protocol, the traps in the first weeks, and how much traffic you need before you can conclude.
- What is a good cookie consent rate?
A good cookie consent rate depends on what you divide by. Published 2025 figures by region and industry, and a simple test of whether yours has a problem.
- Opt-in rate vs consent rate: the denominator problem in cookie consent reporting
Two numbers for the same visitors, often 20 points apart. What the opt-in rate and the consent rate each measure, and which one answers your question.
Reference
- Cookie consent glossary
Every metric, its formula and its usual misreading.
- Consent measurement for agencies
Measure every client the same way, whatever their CMP.